Bad SEO is not something new or something uncommon and yes it can really destroy your Google rankings. In this article I will explain what bad SEO is and what I consider to be the top 10 practices that can negatively impact your rankings.
What is bad SEO?
Practices that are unethical, outdated or are outside the boundaries of Google webmaster guidelines are considered as BAD, thus the term ‘bad SEO’. While SEO is about optimizing your website for search engines, bad SEO can generate the opposite results.
So, which are these techniques that can hurt your rankings and most importantly what you should do to avoid them.
Have you experienced a drop in rankings with a loss of traffic and a lower conversion rate? This could have been caused by these 5 critical SEO disorders:
MULTIPLE SITE-WIDE BACKLINKS
Such links may be considered by Google as toxic links and dampen your rankings. Be sure to regularly check your site for low-quality backlinks.
DUPLICATE OR POOR PAGE TITLES
Google Panda hates low-quality pages and duplicate content. Check to see if you have pages on your site with duplicate, missing or poor TITLE tags.
SERVER ISSUES OR BROKEN LINKS ON YOUR SITE
Broken links and inaccessible pages might turn your clients and search engines off. Make it an essential weekly routine to run site health checks.
YOUR SITE IS NOT MOBILE-FRIENDLY
Mobilegeddon slashed the rankings of many sites last year, so check if your site complies with Google's "mobile friendliness" requirements.
NO SOLID WEBSITE THEME
Google Hummingbird is smart enough to pinpoint your theme correctly and rank your site the way it deserves. Make sure to diversify keywords in your content and form link texts to your advantage.
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